Metro H and Res Marketing Plan Extending To India Essay

Metro H and Res Marketing Plan Extending To India - Essay Example According to the paper findings  the company will do well after a fruitful market research that will identify the strong areas to invest in. India has wide global market that records a high growth rate over the last few years with its GDP rising to 9%. Its rapid growth has ranked it third amongst the fastest growing economies (Shanker & De, 2011). India’s population is tremendous with a population that is growing above 1.2 billion. The high population creates a good market for the Metro H and Res Company. Industrial growth is also recommendable in India as there are lots of established industries and many more growing. The hospitality industry is one of the leading economic segments that contribute largely to the national income.As the discussion highlights the tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business.  The business plans aim s at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. The company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company.... The hospitality industry is one of the leading economic segments that contribute largely to the national income (Hospitality India, 2013). The tourism sector which encompasses the hospitality industry contributes about 6.23% of the GDP. The vast tourism industries thus create an opportunity for the company to establish its business. Primary Data. An interview was conducted with a few hotel chain agents in India and they participated in answering questions about their opinions on the Metro H and Res Company and its operations. They also discussed the trends of the company, its recent developments and how these were relevant to its development and status in the Indian market. 2.1 Customers The business plans aims at attracting the hotel operators as well as have direct sales to potential customers. India’s population comprises of a large proportion of the young people in the bracket of 15 to 29 years. These age brackets comprise of the energetic persons with great ability to wor k and hence are likely to have to have high income which will be of benefit to the company products. The company will thus be in a position continuously selling its products without the market dying as the country is deemed to remain young over a long period of time (Shanker & De, 2011). The data below shows the population in India. Similarly, the company establishing its location in the towns will be of great advantage as the country is facing a trend in which people are migrating to urban regions. The people will thus be close to the company’s product creating a better market for the company. The company will also have reduced expenses in transporting its products to the rural regions as few people are found