OPERATIONS MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words

OPERATIONS MANAGEMENT - Essay Example Last but not the least, effective and competitive remuneration and reward packages have to deployed to employees as happy employees result in happy and satisfied customers. Introduction The hospitality industry is a service industry and most of its products are in the form of intangibles which make both their quality management and measurement a difficult job. Different dimensions of operations management apply to hotels and can be implemented to ensure customer satisfaction. The hospitality service is as old as time but the hotel industry is ever changing and ever evolving. Techniques of operations management in hotels must change with changing circumstances. But still there are four broad areas of management in hotels which also serve as four key functions of the hotel. These four include 1) Food production or buying, 2) Food and beverage services, 3) Housekeeping and 4) Front office receptions. Research methodology Most of the research used is secondary research and the qualitativ e results of the different researches which have already been done in this field. Qualitative and quantitative studies were combined to form a higher quality of research which linked the great importance of hotel marketing to seize market opportunities. Both qualitative and quantitative research is thought of as complementary to each other and therefore they were mixed. (Malhotra, 2007, p. 176)Examples are also taken from the best practices of different hotels and the causes of their successes have been analyzed and then suggested to be implemented in the hotel functioning. As a business system, a hotel is a complex, dynamic, open and organizational system which seeks to interact with both its customers and the environment. The aim of such a system is guest satisfaction which it tries to achieve by making its functions efficient and effective and providing both its services that is food and beverages; and boarding and lodging at its best. Overall a hotel is supposed to instill a fee l-good element in its customers which can be achieved not only by interiors but also by the ambience, the service quality and additional services. These can be also achieved by integrating the latest technology and the latest operational practices with supply chain management, human resource management and quality controls. These activities also revolve around producing a competitive advantage for the hotel. The key features of the hotel environment are employee performance, customer demand and asset protection which are achieved by increasing productivity, providing service and deriving a high income. The result of all these activities if performed well is the optimum quality of service provided to customers. (Peter Jones, 2002, p. 30) Hotel design The environment created by the hotel building is fundamental to the hotel experience. The creation of this environment entails not just the physical safety of the guests but also tending to the comfort needs of the guest. The modern hote l is much more than a place to sleep. It is capable of providing an escapist experience by its design, spectacles and amenities it provides. (Klumbis, 2009) No longer is staying in a hotel retained to getting a clean and comfortable room but today hotel design and environment also play a major role in whether guests receive the ultimate guest experience during their stay. Thus aspects such as noise levels, lighting and other