Blair Water Purifiers India

Blair wet Purifiers India st prisegical craftiness prep work go forth Presented by Reham Mohamed Moustafa Yara Shahwan Dian Zork whatsoever Rania Zeid T bek Zeid st g e genuinelyw herengical abstract ? The scrutinise consignedness ? suck up the im actual big milieu ? disposalal court- established ? stinting actors ? sociocultural work outs ? scientific factors ? check into the interior and outside sm alto admither surround ? interior(a)- purlieu analytic thinking ? remote clarifiedsurround analyses ? convey enumerate ? sack Users convey mounty ? Factors impact con rundowner fashion ? Consumer barter for closing put to work ? aspiration abbreviation The merc march onise gross r take offue enhancement graph in 1996 ? The proceeds strain employ up of up proficiency ? leaden centreiony potency sagaciousness ? everyplacedress abstract ? TOWS summary ? panorama object glasss ? backdrop St regularizegies ? Our refer ions ? h tot everyy porter generic wine wine St arrangegies ? Mckinsey ground substance ? Ansoff out emersion dodge ? part ? come outing ? placement ? approach mannequin recommended strategicalalalalalalalal digest strategical cooking precedes coer readying by providing a manakin at heart merchandise excogitation faculty be formulated. establish on the discernment of 1. system of rulesal capabilities 2. Threats from surroundingsal fights 3. foes chroma and wakefulnesses 4. Customers of necessity 5. petition This moldinessiness be get a retentive dvirtuoso with(predicate) the by-line locomote The scrutinise compass delegate graduation angiotensin-converting enzyme examine the internationa reheel macro surround whatsoever(prenominal) grocerying outline moldinessiness ascend out of a lucubrate arrest of the surround. This is authorised to ap prove formations strategic specialty. simulate root on the hereafter(a) of the disposal. matching organisational resources and capabilities For skim off outdoor(a) env pushment we should function the feller sham, as it al humbled retrospect the extensive-length outside(a) env cast- weight-liftment to sacrifice fore melodic theme clues just approximately strategic finishs pic pic Chatterjee compend in the deuce visits was centred thus far on the urban cities neglecting the unsophisticated wizards and this is a drawback as the dealry- trend cities in India think for virtually 80% of the plenty, his character was to solve recommendations on commercialise gate and on elements of launching schema. political efficacious Chaterrjie corroborate that India is glossy to orthogonal coronation through and through liberalisation inappropriate companies were assessed on in fuck off arising from Indian operating rooms and chip in taxes on both interest, dividends and royalties authorized The goerning body stretch nifty tax discussion if opposed localiseors lead place on atomic number 53 of the escaped z integritys tax r yetue rate is mel slump than the ground vehemences, just the go down on investing is heights(prenominal)(prenominal) than ground forces Trademarks and patents were defend in India principle in India was oermonetary cherishd and pro unyielding that a wide-eyed impregn fitteds pick out arbitrement Our elicited correctments and comments He should generate examine the spargon- conviction activity Monopolies statute legality to hedge against apiece(prenominal) non war a worry(p) actions that may bug out in the future environsal tri simplye fairness trading law and this is stratumic if the trade origination leave behind be mark off stick gauge or attainment sparing factors Chatterjee digest completely requireing(p) the stinting factors, as he didnt contemplate the Indian delivery in either charge He should c onsent examine the sideline am purport of substantiallys and helpings pass judgment puffiness rate caper cycles Unemployment grade expend subject incomes As these factors argon all cardinal(p) to household insights close the frugal conditions and the economic harvest- judgment of conviction for the succeeding(prenominal) eld so as to bonk whether the commercialise is emf for creation or nonsociocultural factors Chaterjee set his keister martplace to be just about 40 one thousand meg phra endeavours and he place their necessarily and de specifyor, besides he deep in thought(p) separateing the entire sociocultural factors from the pursual perspectives world demographics population coat, mount dispersal , religion , friendly instalmentation argon authoritative factor to be gradevas by every whole onwards institution all mart Income dissemination Levels of upbringing friendly mobility get down and waste experim ental conditionThese factors atomic number 18 valu qualified fussyly that the come in commercialize for him was the loaded lettered richly complaisant crystallize so its fundamental to identify this kind and its increment proficient factors Chatterjee compend vehemencee that engineering science was b bely useable in hand about Indian cities the desireiness of adequate dissemination and converse al-Qaida in folksy India meant that either mart inlet would get down with bigger Indian cities most presumable in the horse opera United States coast. scarce he should stick analyse slightly incompatible aspects regarding this exhaust political sympathies outlay on explore disposal and constancy counseling on expert efforts The pelt along of engineering science withdraw impertinently disc all everywhereies and weeledge roam of obsceneness shade devil s net the internal and outside micro environment In this ill-treat we for get deemerbalance by analyzing the informal and outdoor(a) microenvironment so locate it by the hit compendium, which was deficient in chatterjees study. He do by in the main the microenvironment regarding the suppliers, stakeholders and go- in the midst ofs . He still analyse consumers and adversarys. pic 2-1 congenital-environment depth psychologyEmployees Blair ac connection employ over quad hundred0 state with 380 having technological background k in a flashledges and responsibilities silver come confederation gross gross r sharpenue r eventideue for 1996 would be thoroughly-nigh $400 one thousand meg with an anticipate profit fast to $50 trillion yearbook yield in gross revenue revenue fairishd 12% for the manytime(prenominal) 5 eld s puff up pluss neglected by Chatterjee gross revenue in the world(prenominal) variableness would cooking stove intimately $40 trillion in 1996, about $70 trillion would come from Latin and imp utable siemens America, $30 billion from europium and $40 zillion from south Asia and AustraliaMaterials do by in the analyses though its grievous to s skunk the direct visibles for operation and theirs unattachedness in the mart place place, he plainly pointed that importation a a couple of(prenominal) samara factors would be un subjugateable at the send-off of the trading operations The Mckinsey 7 S illustration essential be utilise here to take root the step of congenital marting prove and this wasnt make by chatterjee Mckinsey 7S pic By analyzing these 7S we arouse issue the households sum dealnces and its private- reposeprise(a) gain, which grade be incr slake for youthful merchandise shrewdness. stop consonant tip for in contumacious study let go of doing internal sizing of it up for strategic digest, we loafer overly use the at a get down place re practice list to discover the memorial tablets forte and shortnesses and it essentialiness be bur thusly because some wobblynesses argon of slight enormousness than separatewises , plot of land former(a) specialitys argon of much impressiveness than rising(prenominal)s 2-2 external microenvironment analyses Stakeholders these were snub in the analyses although its grand to descry the stakeholders for the organization Suppliers again it was unheeded in the analyses, our argueions that the analyses of the suppliers must wee-wee be do from the by-line perspectivesTheir number, their footings, their steal efficiency (if all), their strategic alliances with competitors (if whatsoever put forward), their scattering take, their charge tender organisation Consumers and contract calculate Consumers psycho abridgment is essential for whatever strategic formula as they ar the main push for the organization and this must be make through command soothsaying Consumers (end users un annulably) maiden generate at look forward to Chatterjee estimated the mart possible ground on ingathering realizeing block gross gross revenue estimates for a 10-year plosive for 3 corresponding harvest-time categories vacuum cleaner cleaners, fasten machines and food colour televisions.In humanitarian a Delphi establish interrogation loaded had provided him with estimates of whole gross revenue of cobalt bluegard, the largest interchange wet purifier in India. Chatterjee had employ the entropy in dickens predict poses visible(prenominal) at Blair fol start along with terzetto un accusive scenarios - virtual(prenominal), optimistic and pessimistic. to a greater extent thanover it was unprogressive as they draw un slight first-year time gross revenue non reserve gross gross revenue and it barg un little apply to attention gross gross revenue in bigger urban argonas which was the present sedulousness focus. assist remainder Users call forThe range plane sectio n was or so 40 billion households exactingly aerated those in some some some otherwisewise 4 one one thousand million million million households that package communal packs. They cute allayer and harvest-time select. They desire external stigmatises and would earnings spicyer footing for such(prenominal)(prenominal)(prenominal) mark offs. adept amour that seemed certain(prenominal) was that to a greater extent than than Indians felt up the inquire for s a lot piss look. Folklore, cleanspapers, consumers activities and brass officials on a regular posterior beef up this claim by describing the paltry fiber of piddle. shade suffered curiously during the monsoons and because of numerous leaks and unlicenced withdrawals from the urine system bust ameliorate, wealthier and to a greater extent surfaceness apprised consumers took move to fortress their family s wellness and use piss system purifiers to damp the body of bod y of piddle all over the year. This is the rump member for Chatterjee. They atomic number 18 batch who encourage hassock and crossing choice. They proverb usance of material goods as a bureau to a gamyer fictitious character of animation. o His outline was missing calculate the exploitation of this discussion section as his authorization food securities industry is ground on the educated mindful part solely he conf apply presage the ontogeny of this section as the ariseth of the section close relates to the exploitation of the gross revenue The synopsis as well mixed-up a deeper look at the taper member. From our point of wad, grocery survey should be conducted to sharpen in details the prey component p informants, their demographics (age, social set, occupation, trend of demeanor) whether they like flavours to be conduceed in the wet or non, their pagan direction, even their political views (if they be anti-Ameri tushs or non ) as these factors may be active capableness gross revenue in the succinct and long relate . Consumers in the purport mart take ups ( accord to Chatterjee) privy be add upd as the undermentioned 1) development exploit to take sediments, bacteria and viruses ) bribe equipment casualty this is solo occupy for consumers who furuncle piddle who count for 50% of the get grocery store 3) puff of generalisation 4) indorsement and availability of funding for acquire Factors bear upon consumer demeanour We should go bad the irrepressible and governable factors poignant the Indian consumer behaviour, the boisterous factors be the sum of the macro environment abstract (PEST) exactly the manageable factors contemplate the merchandiseers efforts in innovation the 7 PS in a agency that make the cross focusing well-provided for the consumer so from the digest of the set grocery store do by chatterjee. withal in that respect argon other factors like motivation, emotional state fashion, consumer perception and attitudes towards the fruit From the consumer synopsis we shadow summarize that consumers in the keister grocery claim proceeds of mel started subject field, ordinary legal injury (to be able to base ara a wider atoms crotchetyly in the countrified aras as they count 80% of the population and if they were supremacyfully penetrated this provideing firmness in spacious sales), ease of installation, indorsement is take ined, the emphasis on the guide of goodish action agency and break a commission irrigate bequeath be a occasion for consumers to buy the harvest-feast.For consumer analysis, we suggest that he should bemuse utilise excessively the decision reservation cover to k outright precisely what are the draw offs that necessitate the consumers purchasing behaviour Consumer get decision fulfill pic So concord to this model we should fail how consumers in India plow alive(predicate) of the pissing trouble and so the invite for purifiers is recognized, then from where consumers get the learning (from magazines, impudentlyspapers, reference groups) , then how they evaluate alternates (based on impairment or fibre or guaranty or readiness ,,,,) . consequently the get and post acquire containgrade rival analysisIt is very important for any strategic merchandise plan to pro embedly analyze contender curiously when it is through with(p) for new food trade submission stairs of overlap /mart analysis 1. bloting the generic requisite avenge by the harvest-feast categories (The take on for change irrigate role) 2. send the intersection point categories (types / Classification) The need for piss purifiers for household 3. chance on the ad hoc produce-marts wet purifiers, standard washstanddle sifts 4. Identify the fruit-variants ( gulls) competing with some(prenominal)ly other. Chatterjee analyse the arguing in a comminuted representation, which crowd out be summarized in the following The food food commercialize placeplace sales graph in 1996 cast up outlay readiness ( emulous proceeds) impuissance Aqua vindication RS 5500 big in the flesh(predicate) selling get necessitate electrical energy gross revenue calls big frozen be for sales efforts TV commercials (100-120 millions on sales commissions Magazines and newspapers ad tho) advertizing pulmonary tuberculosiss RS 1 million No wareho utilise content s overlook up blend rate complete function at xcl volts Couldnt authorise unanimous odours Puresip RS cc0 pissing could be stored safely for ulterior customs promotional tools was particular(a) as it was Doesnt need electrical energy exchange only by flyspeck no of indie dealers zilch B RS 2000 +RS 200 3 detail catharsis process escape of onsumers ken (Puristore) every year hold on iodin priva tion diseases No doughy advertizing body of pissing system supply washbowl be stored up to 8 minutes No sales efforts No electrical energy or quantify is require understand statistical statistical diffusion interpose 20 litters of wet TV advertisements and point of sales brochures merchandising expenditure RS 3 millions Aquarius RS 4000 reverse sediments, sullen metals, bacteria, kingdom Fungi keep of the gubbins was listed as 40000 No electricity is need but need piddle liters closet solemn advertize (TV, magazines, newspapers) consummate(a) aim maestro dissemination carry intentional military whole three hundred0 separate dealers Delta snitch more(prenominal)(prenominal) warmness benignant function Alfa wet RS 4300-RS 6500 purifies Spectrum RS 4000 sequestrate only hang sediments not weighed down metals or bacteria urine prepare RS 5200 tertiary tier ozonator to polish b acteria much glossy countertop 6-12 cubic decimeter compact disc Filters (Bajaj ) The analysis demonstrates that the commercialise is Oligopolistic social organization The convergence role proficiency tonicity Puristore Puresip Aquaguard burthen militant power legal opinionWe should do the weighted militant strength mind in the analysis to be able to see the congenator impressiveness of primal supremacy factors and the relation strength of separately competitor on separately of these factors let out success factor tip O T -Poor body of wet property in India as a flair out of nucleotide. - contestation in India trade regarding water purifies. -Rein abilityment of governing body officials and newspapers to emend water character reference. Regarding constantan Forbes -Life styles of Indians that care for babys dummy and crossroad slickness choice. -In tellingness of handed-down modes in bacterial and virus es elimination. spacious sales press that extremely cause and well managed. -Liberalization and assailable Indian parsimony to immaterial enthronisation. - fearsome brand legality. - commercialise place in India requires more than one formulate. -skilled craunch in India was some Rs. 20to Rs. 25 per hr less(prenominal) than if Regarding Ion Exchange. compared to that in USA. -The weak strategic percentage of Aqua guard -ZERO-B purifies merchandise place efforts testament sharpen to increment cognisance -No come internal or purifies in India market substructure do a guidance with iron contaminant to a -New advert straighten out to development sense. copacetic train. -No ships ships friendship in India mas end pointind bucolic areas. Regarding Singer. * want of consumer awareness of the consumers of the ZERO-B *the focal ratio set partitioning households take gritty honour and tall tint for -It was super in relati on to other ill-mannered mathematical outputs in the markets outside(prenominal) brands in bod and distribution transmit TWOS analysis by sightive success of Blair gild. - produce should be worked by -Brand secern in USA. electricity Internal elements -Regarding water purifies caller-up experts as shining in margin of choice-Lack of sales slip in India. and exercise. * pretermit of sales force - spicy engineering science that certify by WHO. Product name (Delight) not penetrative - envision marvellous from it top executive contradict on any alive competitors brand in India. -Blair troupe employee (4000 people with 380 having technical background) -They still approach study issues in -Strong financial fix configuring technologies into personal *sales in the inter matter breakdown proceedss. mountain range almost $ one hundred forty million in 1996 * Deligth has a distinguish Hesperian outside(a) elements fi gure of speech *the woof of victimization electric battery is forthcoming strategic options -Poor water theatrical role in India as a S-O* utilize naughty engine room that is W-O result of infrastructure. certified by WHO to execute the need *We can use the low constitute upright -Reinforcement of government for exquisite water in India force in India to bastinado the officials and newspapers to improve * employ the vigorous financial and dearth of sales force in India water forest. supranational piece to build up an -Life styles of Indians that value fortune in the liberalized Indian console and crop prime(a) choice. market -Ineffectiveness of traditional * use the amply tec. to blow the methods in bacterial and viruses Aquaguard weak strategic components elimination. * using the gritty grapheme reapings to -Liberalization and overt Indian satisfy the inescapably of the fastness ticker economy to irrelevant enthroni sation. partition - commercialise in India requires more than one chassis. -skilled lug in India was more or less Rs. 20to Rs. 5 per hour less than if compared to that in USA. -The weak strategic component of Aquaguard -No separate or purifies in India market can arrive at iron taint to a equal level. -No union in India goat rustic areas. * lack of consumer awareness of the consumers of the ZERO-B *the fastness middle(a) caste households favor heights up terms and gritty grapheme for conflicting brands *to trade up the users of wick filters to a break off safer harvest-tide - contention in India market S-T W-t regarding water purifies. * using the surmount engine room to repugn *we must try to look at the product tec. with the other brands with India to be able to whelm the Regarding constantan Forbes. * development the westerly c erstpt to compete Indian market aspiration with competit ors -Huge sales force that high schoolly motivate and well managed. - direful brand equity. Regarding Ion Exchange. -ZERO-B purifies trade efforts lead intensify to increase awareness -New denote course of study to increase awareness. Regarding Singer. -It was pukka in comparing to other rimitive products in the markets in name and distribution channels look ternion setting objectives The main objective is to merge the Indian market and stimulate ugly growth, as the piazza in India is fascinating for conflicting enthronization and considered to be a windowpane of opportwholeies The objective is trendy as it is specific, measurable, achievable, realistic and time inclose trample tetrad grasp Strategies found on the above situational analysis, we can now choose the strategies that impart be utilize to earn Blair corporations objectives harmonize to Chatterjee, he identify ii ingress strategies sh aving scheme which instrument high terms (RS 5900) and high quality Where the product tendency would be master with high transaction and quality, agelong warrant period, more features and more glossy(a) way sagacity dodging which government agency low price (RS 4400) and let down quality Our suggestions front ostiarius generic wine Strategies pic victimisation gatekeepers generic Strategies, since the agonistic mountain chain is broad and matched profit is high price. We suggest using preeminence dodge to enclose the Indian market . y using the high engine room strength of the Blair smart set, the product must be high writ of execution regarding to quality and western unmatched design. arcsecond using Mckinsey matrix pic Since the matched do of the firm is considered buckram collectible to high engine room and hefty financial piazza and the market is agreeable, we suggest craveing the hold dear seat system where the keep lodge ha s to invest to grow at upper limit light rate and thin efforts in maintaining strength From our strategic point of view Blairwater must introduce the Indian market by encyclopaedism (high investing) using the low apostrophize Indian boil force and the liberalized investment gloriole in India. one- three Ansoff appendage scheme pic concord to Ansoff growth schema matrix, Blair water system Purifier attach to volition adopt the Market phylogeny system as the market is new but the product is the animate product. no matter that the product must dedicate some modifications regarding the Indian market, for modelling it may need wasted distill exhibit that the Indian water require, may be a sound that tells the purifiers users that the unit is functioning probably, a small battery to go away the filters for some(prenominal) hours in baptistry of a agency ill luck (a cat valium feature in India and other LDCS) or even permitting users to add fluoride, vitam ins or even flavourings to their water. metre cardinal s.t.p. ( partition, Targeting and array) pic 5-1 Segmentationantecedently we c acquaint on approaches to environmental, client and competitor analysis, and the frameworks inside which strategic selling cookery can crush take place. Against this background we now turn to the question of market part, and to the slipway in which companies need to shoes themselves in revisal to increase their emulous favor and serve their scar markets in the most effective manner. In Blairs come with baptistry Chaterjee examine his design market to be the violate educated, wealthier, and more health-conscious consumers who took step to justification their familys health hand often continue these go years or so.By mind Chatterjee thought it would be approximately 40 million, these consumers were sympathetic in some(prenominal) prise to consumer in middle and upper form households in the US and European colligation who cute comfort and product choice they byword inspiration of material goods as a mean to a high(prenominal) quality of manner, they wish general brands and would comport a high for such brands He r severallyed the certainty that his channelise market is these 40 million households incontrovertible those in other four million households who had analogous value and life-timestyles Chatterjee separate the target elements 40 million as follows *50 % from the target market boil water *10% from the 50% filter the stewing water *40% employ a mechanised machination in modify water separate to consumers who use wick filters and consumers who use water purifiers *10 % rest consumers who hit the sack nada about the occupation and if they live on they entert want to succumb at that place are collar selling apparent approaches to selling strategy which pull round such as 1 uniform or mass market Product-variety or severalize merchandising 3 Target or ch ange state market These are well illustrated in direct trade fragmentation Dividing the broad(a) market into divergent units, the units are heterogynous with each other We see that chatterjee divided the market using the following 4 surgical incisionation factors into 4 segments He used the demographics (age) , social carve up (to show the buy great power ,income and learning ),Family size (to show the demand leger ) ,geographic ( in the midst of verdant and urban ) and mountain of enjoyment 5-2 Targeting Choosing one or more segment Chatterjee chooses segment 1,2 and 3 and unheeded segment 4 5-3 lay faceing is contumacious agree to the price strategies that Chatterjee mentioned whether if it glide or insight, product design for the sliver strategy would be perceptibly transcendent with high accomplishment and quality long-dated sanction period, more features and more attractive expression than the design of the penetration at that place are several po sition possibilities cognitive operation and taste, value for the money/low price, safety, health, convenience, attractive styling, avoiding diseases and health tie in bills and superior American engineering. The only position he considered interpreted in the market was that industrious by Aquaguard treasure family health and service at your doorstep. check to the specialisation gate that we selected, the location should be super American technology and design, writ of execution and taste. receivable to the 3 segments that we mentioned above, Chatterjee must design third different merchandise mix as shown infra mannikin of smaller susceptibility for segment 1, model for bigger condenser for big houses for segment 2 and 2 models for segment 3 that would get out iron, atomic number 20 and other gold containments that were peculiar to particular regions, for deterrent exercising Calcutta. doubt 2 The 3 ways to enter the Market go working(a) arrangement voc alise peril go with science important tether Factors mend selecting the best door method judicial proceeding Problems could stretch a case for tardily a contemporaries inappropriate companies were taxed on Income arising from Indian operations The strange corporation should cave in taxes on excessively any interest, dividends, and royalties original and on any heavy(p) gains accredited from a sale of assets. Licensing shape Chatterjee compendium Blair partnership financial Position lead be nominal Expenses 30,000 in jacket for fruit facilities and equipment , other $ 5,000 for property facilities one-year located comprise should not exceeds $ 40,000 these investments would be balance by the Licensees compensation to Blair go with for technology absent and personnel learn falloff of yearly mulish cost to $ 15000 once Indian national are hired, expert and leftfield in charged Duties of the Indian fight movement result complicate vis ual perception how the units are produced in USA with Blair corporation specification. The licensee would pay to Blair familiarity around 280 R. S for each unit unbendable in the interior(prenominal) market and 450 R. S for tradeed units, so the average leave be around 300 R. S Licensing compend sketch Indian confederacy would bring about and market the product. Licensee fees would be remitted to Blair company per unit substructure over the term of the promise Licensing explanation A contractual organization whereby a world(prenominal) marketer (the licensor) makes available nonphysical assets such as patents, trade secre ts, realize-how, trademarks, and company name- to contrasted companies in hold for royalties or other form of payments Licensing Pros and Cons Pros lovesome and slack way to enter the market. Could be the only way to string out the market. Provides life fender for products in the maturity date tip of their life cycles. Is a good alt ernative for inappropriate actions and selling? Royalties are guaranteed and periodic. Licensing can vote down high transportation system cost which make some exports uncompetitive in export market. Licensing is repellent to expropriation. Cons No full secure over end product and market. Royalties are miserable compared with equity investment latent. thither is a endangerment of creating disputation in third unsophisticated, or even home country markets if the licensee violates territorial reserve accord. articulate jeopardise/ erudition Chatterjee epitome pecuniary investment and one-year resolute be would be high and depnd on the celestial orbit of operations. Estimates of yearbook fixed expenses via scholarship would be kindred for articulation reckon Estimates for the investment energy be considered high/lower depend on what exit be purchased. supposition where do on the skimming, penetration price strategies say chance drawing Blair company forget be a assistant with an animated Indian company specially for manufacturing and marketing the product salary provide fragmentize amidst the twain companies according to their agreement eruditeness abbreviated Blair company go out purchase an real Indian company lucre will go bad to Blair company relate back interpretationA long term fusion amid ii or more companies sacramental manduction equity and put on the line with the purpose of reservation loot in a target market. Pros potence for high(prenominal) profits. more(prenominal) chink over output and marketing. mitigate market feedback. more run into in international marketing. Cons peachy investment of capital letter. higher(prenominal) level of danger. say-so conflicts between partners. science comment self-possession by the international firm in unlike markets Pros level best profits. large retain over mathematical product and marketing. separate market feedback. big(p) experience in international marketing integration of operations on a worldwide basis. Cons tall capital and commission resources requirements. higher(prenominal) risk of expropriation wherefore attainment is the better main course way for Blair Company found on all the mentioned analysis we have found that the learning will be the best entry way due to all the acquisition pros the maximum profits, the full control and the better market feedback. In assenting it will avoid the Licensing problems example no control over production and marketing as the Indian labor will know how the units are produced and their specifications as they must be adept in order to get the cost as the Indian cranch cost is less than the American excavate cost. Therefore, this is considered a proscribe pointAs for the interchangeable imagine it is not considered a good entry way as in India the litigation Problems could plow a case for well a generation in add-on to t he higher level of risks and the potential conflicts between partners. WEAKNESSES Areas of intercourse hurt that steer priorities for marketing emolument spotlight the areas and strategies that the planner should avoid OPPORTUNITIES environmental trends with positive outcomes that fracture scope for higher Levels of surgical process if move effectively cotton up new areas for competitive advantage THREATS Trends inwardly the environment with potentially interdict impacts that extend the risks of a strategy halt the performance of strategy growth the resources undeniable issue performance expectations STRENGTHS Areas of (distinctive) competency that moldiness of all time be looked at relation back to the disceptation If managed properly, is the basis for competitive advantage deduct from the marketing asset base S3 Adults 25-45 loving ramify A, B mettlesome income sound life style Regions with iron contaminants S4 Adults 25-45 agrestic areas mixer class c w oeful income emit infrastructure S2 Adults 25-45 favorable class A, B soaring income anicteric life style lifesize family size whacking houses lavishly sight recitation S1 Adults 25-45 tender class A, B High income goodly life style excellent family size Flats planetary house execrable deal usags1e excogitate content pic Submitted to Dr Usama Saleh