Marketing Engineering – Ford Hotel

Curso: Analisis Cuantitativo y Toma de decisiones: Fecha: 09 Marzo 2013 Integrantes: – Monica Calderon – Monica Chavez – Monica Escobar – Julio Jaramillo – Sandra Saco Vertiz Case 3: Positioning the Infiniti G20 EXERCISES 1. Using the data in Exhibit 1 and the associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in this market perceive the Infiniti G20 compared with its competitors? El G20 es visto como un automovil atractivo y exitoso.Muy bien posicionado junto a otras marcas de la gama como BMW y Honda 2. Infiniti promoted the G20 as a Japanese car (basic version $17,500) with a German feel, basically a car that was like the BMW 318i ($20,000), but lower priced. Is this a credible claim, given the perceptions and preferences of the respondents? Los 2 principales competidores del G20 son BMW 318i and the Honda Prelude. Es una dificil tarea promocionar el G20 sobre el BMW 318i en alto prestigio y atractivo; este ultimo punto punto es subjetivo y los gustos del publico pueden cambiar facilmente.El prestigio del auto puede ser promocionado, pero con menor precio del G20 vs BMW, el publico podria percibir que el auto mas caro es el que mas prestigio tiene. De acuerdo a la data y en comparacion con el BMW 318i, el G20 tiene menor precio, elevado ahorro en combustible y larga garantia. Promocionar estos puntos del mercado el G20 tiene un gran valor sobre el BMW 318i es la mejor solucion y puede ser muy bien apreciado por los consumidores. 3. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps?To which segment(s) would you market the Infiniti G20? How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Briefly describe the marketing program you would use to target the chosen segment(s). Los mas important es atributos por segmento son: Segment 1 (S1): Hi Prestige, Quiet, Interesting, and Common. Segment 2 (S2): Roomy, Easy Service, and Sporty. Segment 3 (S3): Unreliable, Poor value and Poorly built. El mercado para Infiniti G20 serian los segments 1 and 2, porque ellos aparecen como el modelo ideal de clientes para Infiniti.Ellos comparten las mismas cualidades y estilo de auto que estamos produciendo. Adicionalmente podriamos reposicionar el G20 como lujoso, deportivo, confortable, logrando satisfacer los requerimientos del consumidor de ambos segmentos. 4. What ongoing research program would you recommend to Infiniti to improve its evaluation of its segmentation of the market and positioning of its G20? Podria recomendar a Infiniti invertir mas tiempo concentrando o mejorando los atributos menos valorados por los consumidores, a la vez que podria encontrar la forma de hacerlos mas economicos e interesantes.Ayudando tanto a mejorar su produccion, costos y a la vez mejorar la percepc ion del producto de parte de los clientes. 5. Summarize the advantages and limitations of the software provided for this application. Consideramos una limitante que el programe no brinde una explicacion de los resultados, o una interpretacion de los escenarios. Como ventaja podemos considerar que nos permite visualizar el impacto de cada uno de los atributos en el consumidor, y en base a esa informacion ofrecer mejoras en el producto final. Case 4: Forte Hotel DesignEXERCISES 1. Design: Using a blank Excel spreadsheet, follow Step 1 in the Conjoint Tutorial and develop a Study Design Template (ME>XL==>Conjoint==>Create Study Design Template) for Forte, using the attributes and levels from Exhibit 1. Next, follow Step 2 in the Tutorial, Create a data collection instrument, selecting â€Å"Ratings† method and â€Å"1† for the number of respondents (you). When you are done, check to be sure that your sheet looks like the â€Å"Forte Hotel Data (Conjoint, 1 Ratings)† data set in My Marketing Engineering.Then, briefly summarize the advantages and limitations of describing products as bundles of attribute options. En este ejercicio creamos los atributos y los diferentes niveles de cada atributo, familiarizandonos con el uso de la herramienta. 2. Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle â€Å"100† and your least preferred bundle â€Å"0,† as described in Step 3 in the Tutorial.When you are done, follow Step 4 in the Tutorial and perform a utility assessment for yourself (ME>XL==>Conjoint==>Create Study Design Template>>Estimate Preference Part Worths). Interpret your own preferences on the resulting Part Worths Sheet. Como resultado del ejercicio Podemos interpretar que Monica prefiere la habitacion con un escritorio y prioriza el telefono al internet. Desea entretenimiento exterior para practicar actividades deportivas. Le encanta la limpieza per sonal y desea sus zapatos bien lustrados.Tambien prefiera acercarse al restaurant al delivery. 3. Open the â€Å"Forte Hotel Data (Conjoint, 2 Partworths)† data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers. Respondents' Preference Partworths Respondents' preference partworths. The most preferred profiles sum up to 100, the least preferred to 0.Respondents / Small Suite Large Room Room Office Internet access Speaker phone Attributes and Levels 0 9 11 52 13 Amanda 10 37 0 0 9 Ann 26 0 10 21 0 Bruce 8 0 22 13 25 Byron 34 0 30 0 16 Byung 45 0 16 0 2 Colleen 17 7 0 7 24 Courtney 15 0 12 0 14 Daniel 13 0 24 10 23 Dierdre 11 20 0 9 0 Elio 0 27 7 4 0 Eugene 8 0 31 8 0 Frank 20 0 14 0 7 Gabriel 0 19 5 10 22 George 14 31 0 14 0 Gina 6 16 0 0 16 Hans 0 7 47 0 8 Hector 34 0 16 6 27 Jin Hyuk Room fax 0 3 14 0 11 0 0 38 0 19 2 10 21 0 13 9 25 0 Ventajas: Permite identificar la combinacion de atributos preferidos por los consumidores.Explotar los atributos preferidos o mas valorados con un adecuado plan de marketing. Permite caracterizar perfiles de los clientes y asi poder enfocar mejor nuestras ofertas. Limitaciones: No podemos segmentar completamente a nuestra oferta hacia el consumidor (salvo que la base sea estadisticamente robusta). Requiere de un analisis cualitativo previa para identificar las variables a considerar. 4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you.Follow Step 7 in the Tutorial, ((ME>XL==>Conjoint==>Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2 ) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room types. . Identify the optimal product concept from among those Forte is considering. Explain how you arrived at your recommendation. Consideramos que optimal product 1 es el concepto que deberia considerar Forte porque este le permitira una mejor penetracion en el mercado, lo cual ademas de traer la mayor aceptacion redundara en un pronto recupero de la inversion. 6. Would you recommend product concepts other than the four Forte is considering for the State College market? Explain how you arrived at your recommendation(s).Las 4 opciones engloban el tipo de cliente que normalmente tienen este tipo de cadena de hoteles con lo cual la segmentacion esta muy bien aplicada; sin embargo podrian agregar una opcion enfocada a empresas, BtoB, que esten intere sadas en utilizar el hotel como centro de convenciones que duren uno o mas dias y la empresa contratante deba hospedar a sus invitados, si bien es cierto, no es constante todo el ano, podrian tener preparada una opcion con servicios estandar y ciertos entretenimientos. Podria llamarse Business 1. 7. Summarize the major advantages and limitations of a conjoint study for new roduct design. What conditions favor the use of this approach in the hotel industry? (Consider such factors as types of customers and market conditions in responding to this question). Este modelo le permite a la industria hotelera saber la valoracion del mix e atributos valorados por el cliente y de esta forma tener una propuesta enfocada en el publico objetivo al que se dirige, ademas le permite saber, en la medida que disponga de informacion de los otros hoteles, en que segmento tendria mayores probabilidad de tener una mejor aceptacion.Sin embargo el uso de esta herramienta requeriria de un alto costo de inver sion inicial en investigacion de mercados, ya que exigiria la realizacion de una encuesta que permita contar con datos para la evaluacion. Case 5: Durr Environmental, Inc. – Air Pollution Control Systems Durr faced the following questions: 1. Is it economically sensible to enter the US market? 2. If so, what would be the best offering to make? 3. Would it be better to provide two different offerings? If so, what should they be? 4.Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Provide a business case to address these issues. Assume the following: The business must generate marginal revenue of $4MM/year to justify entry, and it will cost Durr an additional $3MM/year to support a second offering. 1. Modelo de Negocio: Tamano del Mercado * Participacion del Mercado *Margen de Contribucion Segun la premisa debemos justificar mas de US $4MM para justificar la entrada al mercado.Tamano del Mercado: Market research indic ated that there would be about 300 units of that size sold in the US each year over the next decade. Participacion del mercado Margen de Utilidad: Producto Servair= 200K + 200K + 10K + 70K – 300K = US $180K Producto Premier= 200K+200K-170K+0+0= US $230K Producto Base =200K+0+0+0=US $200K Conclusion: Para Servair ==> 300 * 0. 1877 * 180 = US $10. 1 MM Para Premier = 300 * 0. 1433 * 230= US $9. 8 MM Para Base = 300 * 0. 0889 * 200=US $5. 3 MMDado que los 3 escenarios son mayores a los US $ 4MM, podemos ingresar al mercado con cualquiera de los productos. Cada uno de ellos nos permitira mayor o menor ganancia segun nuestra apuesta. 2. If so, what would be the best offering to make? Luego analizamos por cada tipo de producto. Segmentamos por Producto 1: Y ahora segmentamos por Producto 2: Sugerimos el producto Premier DX porque tiene mayor probabilidad de aceptacion y por ende nos permite ganar mercado mas rapido. Maximizar beneficios y asegurarnos posicionamiento de marca. . Wou ld it be better to provide two different offerings? If so, what should they be? Recomendamos ingresar solamente con el producto Premier, dado que lograriamos mayor participacion de mercado, un mayor nivel de beneficios e incluso eliminar un competidor. Sin embargo, si quisieramos incorporar un segundo producto sugerimos que sea el primero, pues pese a tener una menor contribucion marginal que el tercero tendriamos mayor probabilidad de aceptacion y por lo tanto tendriamos menor exposicion al riesgo. . Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Podrian ser empresas que tienen un alto sentido de responsabilidad con el medio ambiente y desean ejercer control del sistema de emision de gases de manera eficiente. Prefieren invertir en un buen sistema y asegurar un contrato de servicio, para evitar quedarse sin soporte ante algun inconveniente.

Free Essays on Africa

The Legacy of Colonialism: Integration, Dependency, and Responsibility The economic philosophy of colonialism has contributed to the present economic instability of the continent of Africa. Assigned third-world economy status, dependent upon the world market, and caught amid social and political wars, Africa has not adapted well to the changes thrust upon it by colonial rule. But while historical events have played a significant role in condemning Africa to poverty and underdevelopment, African leaders themselves have also failed to own up to their leadership responsibilities. A factor contributing to Africa’s inability to manage itself effectively is the colonial economic system, which has been thrust prematurely upon Africa, and which has relegated the African economies to a peripheral third-world status within the world economy. The most notable legacy of colonialism has been the integration of socialist-type colonies into the global capitalist economy. The main force keeping economies in the global system and sustaining imperialism is the market itself. For the wealthy in Africa, the market is a wonderful benefit, offering goods that Africa does not manufacture. The world market enables African elites to consume products of western civilization without having to initiate the difficult and long-term process of constructing the productive base of their societies. It is easier, and makes more short-term sense, to embrace the global market than to try to build industries from the ground up. Unfortunately, the virtual non-existence of an indigenous m anufacturing industry renders Africa dependent on and vulnerable to the changing world market. The economy’s reliance on the world market is an important economic effect of colonialism, as are the new social and demographic changes effected by Africa’s incorporation into the global economy. The introduction of an organized commercial economy has largely replaced Africa’s tradit... Free Essays on Africa Free Essays on Africa Africa in General and Madagascar Africa, until the middle to late nineteenth century was known as The Dark Continent. The reason for this reputation was that at the time no outsider was able to go in land of the big continent and see the diversity and the complexity of it. The first impression the European got was what they saw that the coastal areas of Africa and took this impression back to their countries and labeled the continent as being dark, not only because the encounter they had with dark skinned people also because of their ignorance. Africa can be looked at in several different ways, such as climate, ethnicity, history, languages, vegetation, natural resources, physical feature, and religions. First, Africa has five main climate regions: tropical rain forests, mediterranean, savanna, steppe, and desert. It also has small regions of highland, marine, and subtropical. Second, the vegetation varies depending on the climate area. In desert regions it is mostly barren but does have small amount of vegetation, which has adapted to a limited supply of water. Tropical rain forest usually has three layers of trees, all of which are broadleaf evergreens. They also have a variety of small ferns, vines, and shrubs. In the mediterranean environment there are evergreen trees mixed with coniferous and broadleaf trees. Oaks, pines, and small shrubs also are common. There are two types of savanna, woodland that has tall tress and perennial grasses and grassland, which consists of low growing deciduous, evergreen, and shrubbery. Grassland savannas also have many species of bare thorn shrubbery and the grasses are almost barren. Depending on the area, Africa's cash crop consists of coffee, gum, rubber, tobacco, cocoa, grapes, ground nuts, sugar, citrus, cotton, oil palm, and tea. Then we can say that the climatic region determines what vegetation, cash crop or natural can survive where. Generally speaking however Africa's natural resources a... Free Essays on Africa The Legacy of Colonialism: Integration, Dependency, and Responsibility The economic philosophy of colonialism has contributed to the present economic instability of the continent of Africa. Assigned third-world economy status, dependent upon the world market, and caught amid social and political wars, Africa has not adapted well to the changes thrust upon it by colonial rule. But while historical events have played a significant role in condemning Africa to poverty and underdevelopment, African leaders themselves have also failed to own up to their leadership responsibilities. A factor contributing to Africa’s inability to manage itself effectively is the colonial economic system, which has been thrust prematurely upon Africa, and which has relegated the African economies to a peripheral third-world status within the world economy. The most notable legacy of colonialism has been the integration of socialist-type colonies into the global capitalist economy. The main force keeping economies in the global system and sustaining imperialism is the market itself. For the wealthy in Africa, the market is a wonderful benefit, offering goods that Africa does not manufacture. The world market enables African elites to consume products of western civilization without having to initiate the difficult and long-term process of constructing the productive base of their societies. It is easier, and makes more short-term sense, to embrace the global market than to try to build industries from the ground up. Unfortunately, the virtual non-existence of an indigenous m anufacturing industry renders Africa dependent on and vulnerable to the changing world market. The economy’s reliance on the world market is an important economic effect of colonialism, as are the new social and demographic changes effected by Africa’s incorporation into the global economy. The introduction of an organized commercial economy has largely replaced Africa’s tradit...

Mauna Loa reveiled (Volcanic History) essays

Mauna Loa reveiled (Volcanic History) essays The unique landscape of Hawaii mostly originated form volcanoes. Most of the active volcanoes on earth are discovered around the islands of Hawaii. The island of Hawaii is made up of five volcanoes: Kohala, Mauna Kia, Hulalai, Mauna Loa, and Kilawa . Among these, the enormous volcano, Mauna Loa covers the large area of the island. Though this huge volcano erupts less frequently, its past history, recent eruption and for its significance as the largest volcano on our planet made Mauna Loa a center of attention for the world. Being one of the earths most active volcanoes, Mauna Loa has erupted 33 times since 1843. These eruptions have produced lava flows covering 806 km2 of the island of Hawaii. The longest lava flow from the eruption of Mauna Loa was the pa hoe hoe (means ropy or smooth) flow in 1859. This 50 km long lava flow has reached the ocean north of Kiholo Bay on Hawaiis west coast (Fig.1.1) . Another eruption that occurred in 1880-81, has produced a 48 km long pa hoe hoe flows (1). Between 1868 and 1950, five eruptions produced lava flows that have reached the West Coast (Fig.1.1)[2]. One of these eruptions was fissure (crack) eruption started on November 21st, 1935 and ended on January 2nd 1936. Other four eruptions have produced lava flows traveled to the sea in 3 to 48 hours (in less than 3 hours one flow poured into the sea, 15 km away, from the southwest rift zone)[3]. These basaltic, highly fluid lavas caused a great damage to the infrastructure (roadways, buildings etc.) and covered a large area in Hawaii with lava. After the eruption in 1950 Mauna Loa has reawakened in 1975 with a one-day summit (highest point; the top) eruption (2). After that the most recent eruption occurred in 1984. According to the data provided by the scientists of Hawaiian Volcanic Observatory and Mauna Loa Observatory, small earthquakes began at a rate of 2-3 per minute at 10:5...

Apa Snippets and Style Writing Pointers to Help Tcl Nursing

The abstract should be one paragraph of no more than 120 words on a page by itself. Other features of an abstract include double-spacing, one inch margins without indentation, and Times Roman or Courier 12 font. APA Snippets and Style Writing Pointers to Help TCL Nursing Students Write Excellent Papers The aim of this article is to discuss the varieties of pain assessments, and to determine under which circumstances each assessment is most appropriate. Pain is rated differently by each patient, and is subjective to many factors in the patient’s life, including but not limited to culture and past experiences with pain. Since pain may have an effect on all aspects of a patient’s life, healthcare providers must strive to most properly identify the amount of pain in order to properly control it. Symptoms such as â€Å"crying, elected temperature, facial grimacing, groaning, moaning, guarding of the affected area, loss of sleep, nausea, vomiting, restlessness, rise in blood pressure, rise in respiratory rate, and tachycardia† are typical indicators that a patient is in pain; but how much pain? Healthcare providers, namely nurses, use a system of scales and work with the patient to rate their pain. Nurses must be aware of the different pain rating scales available in order to most accurately assess a patient’s pain level. A nurse must not only be able to determine which pain scale is most appropriate for the patient to identify and express his or her pain level, but also be able to carefully interpret and evaluate the scores. For example, the pain scale that is appropriate for a fully functioning adult will differ from one that is appropriate for a child and differ from one that is appropriate for a patient affected by dementia, etc. A variety of unidimensional scales quantify the intensity of the pain and are more simple; while multidimensional scales do so plus identify the pain quality, uration, and any relieving factors, and are more complex. If time permits, a nurse may choose to use a combination of pain assessments in order to be as thorough as possible. Nurses can implement the use of a variety of pain assessments reviewed in this article into their patient’s shift assessment. A nurse may choose to use a more complex, thorough multidimensional scale upon his or her patient’s admi ssion assessment, and then use a more simple, quick unidimensional scale upon his or her patient’s regularly scheduled shift assessments. Regardless of the type of scale being used, a nurse must always use â€Å"effective and sensitive communication with the patient to assist in expressions of pain. † Nurses must listen to their patient and accurately document their patient’s subjective descriptions of the pain. Also, nurses should allow their patients ample amount of time to respond to their questions, which should also be open-ended questions. After the doctor has reviewed the pain assessment and ordered meds, the â€Å"effects of analgesia should be monitored closely and recorded in nursing notes to maintain continuity of patient care. In conclusion, nurses should assess the patient’s abilities, then choose and tailor the pain assessment to the patient’s needs. Assessments are of immeasurable importance as they have a direct effect on the patient’s quality of life. The more extensive of knowledge a nurse has of the plethora of pain assessments to choose from, the more he or she ca n also select the most appropriate pain scale per the patient, which in turn will have the greatest impact on the patient’s progress. Resources In the text, cite resources used to prepare the paper. Cite references in parentheses at the end of the sentence, but before the period (Burckhalter, 2009). Give the author’s last name, a comma, and year of publication. When citing the same resource several times in the same paragraph, it is necessary to cite the author every time but the year only once (Burckhalter). Cite a page number only for quotes. For works by two authors, name both every time and use an ampersand (Merwin Sapp, 2008). For works with three to five authors, name all in the first citation (Bible, Simmons, Beasley, 2009). In later citations, cite only the first author’s name and the term et al. nd the year. For works of six or more authors, cite only the first author’s surname followed by et al. and year in the text, but identify all the authors in the reference list (Slyh et. al, 2007). When a group or organization is the author, cite the group’s name followed by the year (TCL Nursing Faculty, 2008). References Cite all resources used in the text. For the reference list, center the word â€Å"References† at the top of the last page. Double space the entries and indent all lines, except the first line of each entry, five to seven spaces. Alphabetize the list by the authors’ surnames. Include only the initials and last name of authors, not full names or professional initials. Examples of citations are in the sample reference list with this paper. Note the examples of punctuation and capitalization. Journal citations capitalize only the first word of the article title. All major words in the title of the journal are capitalized. The name of the journal and the journal volume are italicized, but the issue and page numbers are not italicized. For books, the reference citation begins with the author or authors, followed by the date of publication. Only the first word of a book title is capitalized. Book titles are italicized. The publisher’s location is cited by city and state, a colon, and the name of the publisher. Electronic citations use the same guidelines indicated above. Do not place a period at the end of an electronic address. Email sent from one to another should be cited as personal communication and is not included in the reference list. Information from classroom lectures are also personal communication (S. Beasley, April 14, 2009). Conclusion A paper should have a conclusion which restates the purpose of the paper, states the major points, and gives recommendations for practice and/or research. This paper has presented suggestions for helping TCL nursing students write excellent papers. A student may also consider using this document as a foundation for a paper. The margins are set correctly. References American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed. ). Washington, DC: Author. Author, C. K. (2007, September 30). Title of a journal article. Imprint, 21, 35-40. Retrieved from Academic Search Premier database. Benton Foundation. (1998, July 7). Barriers to closing the gap. In Losing ground bit by bit: Low-income communities in the information age (chap. ). Retrieved from HYPERLINK â€Å"http://www. Benton. org/Library/Low-Income/two. html† http://www. Benton. org/Library/Low-Income/two. html Bible, C. M. , Simmons, A. W. , Beasley, S. G. (2009). Summer events at TCL. Journal of Nursing Education, 46(8), 89-96. Burckhalter, T. S. (February 2009). Beaufort’s best nursing students. Nurse Educator, 53 , 46-65. McPheron, S. (2009). Mapping families. Imprint, 23(4), 14-27. Merwin, D. M. Sapp, M. P. (2008). Where to find happiness. Journal of Divine Meditation, 38(5), 35-42. Simmons, A. (2007). Frustrations in nursing education. In M. Sapp (Ed. ), Success for nursing students (pp. 13-29). Beaufort, SC: Technical College of the Lowcountry. Slyh, K. P, Merwin, D. M. , Sapp, M. L. , Bible, C. W. , Slachta, P. A. , Simmons, A. W. (2007). What nursing students want. Journal of American Community Colleges, 26(3), 32-46. Nursing Faculty. Technical College of the Lowcountry nursing student handbook (2008). Beaufort, SC: Author. Thomas, C. L. (Ed. ). (2008). Taber’s cyclopedic medical dictionary (21st ed. ). Philadelphia: F. A. Davis. APA SNIPPETS AND STYLE WRITING PAGE * MERGEFORMAT 7 PAGE Apa Snippets and Style Writing Pointers to Help Tcl Nursing The abstract should be one paragraph of no more than 120 words on a page by itself. Other features of an abstract include double-spacing, one inch margins without indentation, and Times Roman or Courier 12 font. APA Snippets and Style Writing Pointers to Help TCL Nursing Students Write Excellent Papers The aim of this article is to discuss the varieties of pain assessments, and to determine under which circumstances each assessment is most appropriate. Pain is rated differently by each patient, and is subjective to many factors in the patient’s life, including but not limited to culture and past experiences with pain. Since pain may have an effect on all aspects of a patient’s life, healthcare providers must strive to most properly identify the amount of pain in order to properly control it. Symptoms such as â€Å"crying, elected temperature, facial grimacing, groaning, moaning, guarding of the affected area, loss of sleep, nausea, vomiting, restlessness, rise in blood pressure, rise in respiratory rate, and tachycardia† are typical indicators that a patient is in pain; but how much pain? Healthcare providers, namely nurses, use a system of scales and work with the patient to rate their pain. Nurses must be aware of the different pain rating scales available in order to most accurately assess a patient’s pain level. A nurse must not only be able to determine which pain scale is most appropriate for the patient to identify and express his or her pain level, but also be able to carefully interpret and evaluate the scores. For example, the pain scale that is appropriate for a fully functioning adult will differ from one that is appropriate for a child and differ from one that is appropriate for a patient affected by dementia, etc. A variety of unidimensional scales quantify the intensity of the pain and are more simple; while multidimensional scales do so plus identify the pain quality, uration, and any relieving factors, and are more complex. If time permits, a nurse may choose to use a combination of pain assessments in order to be as thorough as possible. Nurses can implement the use of a variety of pain assessments reviewed in this article into their patient’s shift assessment. A nurse may choose to use a more complex, thorough multidimensional scale upon his or her patient’s admi ssion assessment, and then use a more simple, quick unidimensional scale upon his or her patient’s regularly scheduled shift assessments. Regardless of the type of scale being used, a nurse must always use â€Å"effective and sensitive communication with the patient to assist in expressions of pain. † Nurses must listen to their patient and accurately document their patient’s subjective descriptions of the pain. Also, nurses should allow their patients ample amount of time to respond to their questions, which should also be open-ended questions. After the doctor has reviewed the pain assessment and ordered meds, the â€Å"effects of analgesia should be monitored closely and recorded in nursing notes to maintain continuity of patient care. In conclusion, nurses should assess the patient’s abilities, then choose and tailor the pain assessment to the patient’s needs. Assessments are of immeasurable importance as they have a direct effect on the patient’s quality of life. The more extensive of knowledge a nurse has of the plethora of pain assessments to choose from, the more he or she ca n also select the most appropriate pain scale per the patient, which in turn will have the greatest impact on the patient’s progress. Resources In the text, cite resources used to prepare the paper. Cite references in parentheses at the end of the sentence, but before the period (Burckhalter, 2009). Give the author’s last name, a comma, and year of publication. When citing the same resource several times in the same paragraph, it is necessary to cite the author every time but the year only once (Burckhalter). Cite a page number only for quotes. For works by two authors, name both every time and use an ampersand (Merwin Sapp, 2008). For works with three to five authors, name all in the first citation (Bible, Simmons, Beasley, 2009). In later citations, cite only the first author’s name and the term et al. nd the year. For works of six or more authors, cite only the first author’s surname followed by et al. and year in the text, but identify all the authors in the reference list (Slyh et. al, 2007). When a group or organization is the author, cite the group’s name followed by the year (TCL Nursing Faculty, 2008). References Cite all resources used in the text. For the reference list, center the word â€Å"References† at the top of the last page. Double space the entries and indent all lines, except the first line of each entry, five to seven spaces. Alphabetize the list by the authors’ surnames. Include only the initials and last name of authors, not full names or professional initials. Examples of citations are in the sample reference list with this paper. Note the examples of punctuation and capitalization. Journal citations capitalize only the first word of the article title. All major words in the title of the journal are capitalized. The name of the journal and the journal volume are italicized, but the issue and page numbers are not italicized. For books, the reference citation begins with the author or authors, followed by the date of publication. Only the first word of a book title is capitalized. Book titles are italicized. The publisher’s location is cited by city and state, a colon, and the name of the publisher. Electronic citations use the same guidelines indicated above. Do not place a period at the end of an electronic address. Email sent from one to another should be cited as personal communication and is not included in the reference list. Information from classroom lectures are also personal communication (S. Beasley, April 14, 2009). Conclusion A paper should have a conclusion which restates the purpose of the paper, states the major points, and gives recommendations for practice and/or research. This paper has presented suggestions for helping TCL nursing students write excellent papers. A student may also consider using this document as a foundation for a paper. The margins are set correctly. References American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed. ). Washington, DC: Author. Author, C. K. (2007, September 30). Title of a journal article. Imprint, 21, 35-40. Retrieved from Academic Search Premier database. Benton Foundation. (1998, July 7). Barriers to closing the gap. In Losing ground bit by bit: Low-income communities in the information age (chap. ). Retrieved from HYPERLINK â€Å"http://www. Benton. org/Library/Low-Income/two. html† http://www. Benton. org/Library/Low-Income/two. html Bible, C. M. , Simmons, A. W. , Beasley, S. G. (2009). Summer events at TCL. Journal of Nursing Education, 46(8), 89-96. Burckhalter, T. S. (February 2009). Beaufort’s best nursing students. Nurse Educator, 53 , 46-65. McPheron, S. (2009). Mapping families. Imprint, 23(4), 14-27. Merwin, D. M. Sapp, M. P. (2008). Where to find happiness. Journal of Divine Meditation, 38(5), 35-42. Simmons, A. (2007). Frustrations in nursing education. In M. Sapp (Ed. ), Success for nursing students (pp. 13-29). Beaufort, SC: Technical College of the Lowcountry. Slyh, K. P, Merwin, D. M. , Sapp, M. L. , Bible, C. W. , Slachta, P. A. , Simmons, A. W. (2007). What nursing students want. Journal of American Community Colleges, 26(3), 32-46. Nursing Faculty. Technical College of the Lowcountry nursing student handbook (2008). Beaufort, SC: Author. Thomas, C. L. (Ed. ). (2008). Taber’s cyclopedic medical dictionary (21st ed. ). Philadelphia: F. A. Davis. APA SNIPPETS AND STYLE WRITING PAGE * MERGEFORMAT 7 PAGE

Commercial Agreement Essay Example | Topics and Well Written Essays - 2000 words

Commercial Agreement - Essay Example (Ogola, 1999) It follows from the above that an agent is a mere connecting link, bringing about a contractual relation between his principal and third parties. The acts of an agent, done within the scope of his authority, bind his principal. Once an agent has brought his principal into contractual relations with another, he drops out, and his principal sues or is sued on the contract. (Emanuel, 2004) Lopez had very strict instructions not to sell any other product other that tropical fruity juices produced by Fruity Limited Company. Using the company fund, he went ahead and bought cartons of bottled water from the local store at a discount and sold them to Danny making a profit of 100 from the deal which he failed to disclose to the company. Under the agency law, the agent must not make any secret profit or accept bribes. Where he does so, he is forced to refund all such amount to his principal and lose the right of receiving commission. Apart from this, the principal can, if chooses, repudiate the contract with the third party. For the case, Lopez makes secret profit which he was supposed to have disclosed to the company. Lopez as an agent for the company had very strict instructions on the specific products that were to be sold at the outlet. As an agent, he had not taken his duties seriously according to the agency law. According to the agency l... For this case, since Lopez undertook his duties against the company's instructions, the company had a right to terminate his agency without paying him for the work he had done. (Ogola, 1999) Advice to Lopez On the other hand, Lopez as an agent contract by the company to head the outlet, he should have kept proper accounts which he was supposed to produce them to his principal. He should not have mixed his principal's money with his own money unless the terms of the agency had permitted him to do so. For the case, Lopez had mixed his money with those of the company when he made secret profits. (Emanuel, 2004) Danny had ordered 10 boxes of tropical fruity juice from Lopez which he settled with Lopez previous personal debt owed to him. For the case, Lopez mixed his principal's money with his own against the agency agreement. For this case, Lopez was not supposed to settle personal debts with the company's money. Advice to Danny For the case of Danny whereby they settled personal debts with Lopez and also sold bottled water to Lopez, he has no case to answer. This is so because, an employee who has been placed in a position of responsibility may be assumed to have such authority as normally matches with the position, irrespective of what is his actual authority. This means that if a third party enters into a contract with such a person believing him to have proper authority of his employer, he will succeed directly against the employer. This is what is referred to as ostensible authority. For the case of Danny, he believed that Lopez being the manager of the outlet, had the authority to purchase on behalf of the company and also he could mix his money with the principal's money in the case

Discussion forum in English II Essay Example | Topics and Well Written Essays - 500 words

Discussion forum in English II - Essay Example r it is a story, poem or a novel has the power to evoke ‘mental representation of an object or action that can be known by one or more of the senses† (Schakel & Ridl 552). There are a number of verbal images in Maxine Kumin’s poem â€Å"The Sound of the Night† that describe the sights and sound of night at a Lakeshore cottage which appeal to the mind’s eye and ear of the reader. The first stanza of the poem offers the reader with the images of birds, bats and the fat frogs. The image of the birds crowding the trees and making the air â€Å"thick with their vesper cries† is appealing. The image of the bats with their â€Å"seven-pointed Kites† is outstanding; strong verbs such as ‘squeak’, ‘chirp’, ‘dip’ and ‘slum’ add to the image of the bats and such words appeal both to the reader’s senses of sight and hearing. However, the image that stands out in the first stanza as well as in the whole poem is that of the image of the fat frogs. The phrases that describe the fat frogs-â€Å"wake and prink wide lipped†, â€Å"noisy as ducks†, drink on the bo ozy black†, and â€Å"gloating chink chunk†- are the best in the poem (Schakel & Ridl 552). The reader can clearly draw the picture of the fat frogs in his/her mind and can experience their noise that resembles the ducks. However, a good reader can go beyond these images to find the implied connotations in all these images. It is important to understand the voice and tone of the narrator in a story or a poem. One should keep in mind the fact that even in first personal poems the ‘I’ in the poem is not always the author or someone who is quite identical to him. The ‘I’ in the poem could be â€Å"a character separate and different from the author† (Schakel & Ridl 571). Charles Bukowski’s poem â€Å"My Old Man† narrates the relationship between a father and the son and the reader understands from the second stanza of the poem that Henry is the narrator of the poem and that he is not a persona of

Verizon or GAP Inc Research Paper Example | Topics and Well Written Essays - 1000 words

Verizon or GAP Inc - Research Paper Example Legal, Social and Economic Environment Given its broad range of products and services, together with the intense competition that is prevalent in the telecommunications industry, Brien (2010) believes that the external environment plays an influential role in determining Verizon’s goals and business strategy. Apart from fulfilling the needs of customers, Verizon is also involved extensively in complying with regulatory requirements besides developing better strategies to tackle its competitors. Winer (2011) analyzed Verizon using an elaborate SWOT analysis and concluded that the company is best placed in terms of marketing as it is an established and recognized brand across the United States and in other countries. However, Bohlander (2009) argues that the company faces multiple threats across legal, social and economic environments. He states that customers have largely refrained from using wireless technologies in favor of long distance services that are offered by local pro viders. While Verizon has the potential to overcome this trend by expanding its wireless services into newer markets, it will be difficult to offset this threat completely (Winer, 2011). The global financial crisis and the resulting decline in economic activity have had an impact on the telecommunications sector. ... For instance, Verizon is now required to lease its access lines to these local exchange carriers at two-fifths of the prevailing market rates. This has not only reduced the barriers to entry for the local exchange carriers, but has also diminished Verizon’s market share (Bohlander, 2009). The FCC’s actions towards reducing most barriers to entry and enhancing the level of market competition has intensified the rivalry among all major players in the telecommunications industry besides eroding several strategic advantages that were enjoyed by established firms like Verizon for over five decades. Customers no longer face any additional switching costs for changing service providers while new entrants to the market receive significant financial backing from the FCC in addition to adequate network capacity. Despite these disadvantageous factors, Verizon enjoys a strong and recognized brand identity and elaborate distribution channels that cannot be matched by newer rivals ov er the next few years (Altmann, 2008). Better economies of scale are however expected to erode over time as the level of competition intensifies in the market. Managerial, Operational, and Financial issues The increasing competition in the telecommunications industry implies that the success of most projects undertaken by Verizon depends on efficient workflows, reduced costs, quicker turnarounds and creation of better values. Altmann (2008) says that achieving these objectives requires the development of advanced strategies that offer a unique challenge to larger, hierarchical organizations. Wallace (2010) explains that Verizon has adapted to this evolving business environment by